DENTAL Content CAMPAIGNS

Win more high-value treatment cases.

MAKE YOUR CLINIC THE ONE PATIENTS NOTICE, TRUST AND CHOOSE.

Book a 15-Minute Dental Campaign Call

See What We’d Create for Your Clinic

Dental-specific · AHPRA-aware · Melbourne-based

VIDEO

INFLUENCES

PATIENT CHOICE

Of patients who watch a short clinician-introduction video. still chose the provider after seeing - Entirely Negative Reviews

In a controlled study of 866 people, the video influenced how participants perceived the provider’s expertise, personality and trustworthiness.

Source: JMIR provider-choice study

we Create

RESULTS

not just content.

RS: DENTAL CAMPAIGN RESULTS

Observed uplift in high-value treatment enquiry conversion

Dental House Group

0.0%

Observed uplift in priority-treatment enquiry-to-booking conversion

Observed during campaign period · Lifestyle Smiles

0K+

Campaign video views

BEC Dental Group

Campaign-period figures based on available client reporting and analytics. Results vary by practice and campaign.

More high-value enquiries.

Better prepared consultations.

Warmer consultations.

Stronger authority.

BEFORE THEY ENQUIRE

They already know the clinician.

They’ve seen the clinician, heard them explain the treatment and started building familiarity.

BEFORE THEY COMPARE

Your practice already feels worth choosing.

The quality of your practice is visible before they ever walk through the door.

BEFORE THEY BOOK

Questions have already been answered.

Useful content has already removed questions and built confidence.

WHILE YOU’RE TREATING PATIENTS

Your best explanations keep working.

Your best explanations keep educating patients while you’re busy treating them.

OUR CAMPAIGNS.

Built once.

Ready to work.

SOCIAL & REELS

Campaign creative
Treatment-led content

WEBSITE

Practice introduction
Clinician profiles

TREATMENT PAGES

Treatment explainers
FAQs
Education

ENQUIRY

Landing-page creative
Trust-building content

FOLLOW-UP

Patient education
Consultation support

Your clinics entire online presence gets an immediate UPGRADE

OUR WORK

BROWSE OUR SUCCESS STORIES

WHAT CLIENTS SAY

When we first engaged RedSpear Media, it was for a defined video-production package. But pretty quickly, they became much more embedded in the business. Took the time to understand our clinics, our marketing objectives and how our teams worked, and he started contributing well beyond the production itself. RedSpear Media didn’t just turn up with a camera they understood what we were trying to achieve, helped shape the thinking and became a trusted extension of our team.
Dr Warren Antonoff
Dental Surgeon & Founder
Lifestyle Smiles & Dental Implant Suite
RedSpear delivered an end-to-end content campaign across our clinic group, managing everything from strategy through to final delivery, They became a genuine extension of our team and built a substantial content system that continues to support our marketing.
Dr Fong Yong
Founder
Dental House Group
RedSpear Media understood our practice and translated it into professional website content that felt authentic to our brand. The videos gave prospective patients a much stronger sense of who we are.
Dr Ian Fishman
Director
BEC Dental

When we first engaged RedSpear Media, it was for a defined video-production package. But pretty quickly, Morgan became much more embedded in the business. He took the time to understand our clinics, our marketing objectives and how our internal and offshore teams worked, and he started contributing well beyond the production itself. RedSpear Media didn’t just turn up with a camera they understood what we were trying to achieve, helped shape the thinking and became a trusted extension of our team
Dr Warren Antonoff
Dental Surgeon & Founder
Lifestyle Smiles & Dental Implant Suite
RedSpear delivered an end-to-end content campaign across our clinic group, managing everything from strategy through to final delivery, They became a genuine extension of our team and built a substantial content system that continues to support our marketing.
Dr Fong Yong
Founder
Dental House Group
RedSpear Media understood our practice and translated it into professional website content that felt authentic to our brand. The videos gave prospective patients a much stronger sense of who we are.
Dr Ian Fishman
Director
BEC Dental

When we first engaged RedSpear Media, it was for a defined video-production package. But pretty quickly, Morgan became much more embedded in the business. He took the time to understand our clinics, our marketing objectives and how our internal and offshore teams worked, and he started contributing well beyond the production itself. RedSpear Media didn’t just turn up with a camera they understood what we were trying to achieve, helped shape the thinking and became a trusted extension of our team
Dr Warren Antonoff
Dental Surgeon & Founder
Lifestyle Smiles & Dental Implant Suite
RedSpear delivered an end-to-end content campaign across our clinic group, managing everything from strategy through to final delivery, They became a genuine extension of our team and built a substantial content system that continues to support our marketing.
Dr Fong Yong
Founder
Dental House Group
RedSpear Media understood our practice and translated it into professional website content that felt authentic to our brand. The videos gave prospective patients a much stronger sense of who we are.
Dr Ian Fishman
Director
BEC Dental

The opportunity is there, build for it.

RUN THE NUMBERS

See what better conversion could be worth to your practice.

Add your current numbers, then see what a marketing conversion lift could mean over a year.

Use your own numbers. See the opportunity for yourself.

Choose a priority treatment

Average treatment valueQualified treatment opportunities per monthCurrent case conversion

Indicative benchmark informed by selected RedSpear dental campaign observations and published conversion research. Actual results vary.

Professional video doesn’t need to win everyone.

It only needs to help a few more of the right patients choose you.

where to start.

FOCUSED

Clinic Content Session

Fix one important gap in your patient journey with a professional video asset.

Ideal for a practice introduction, clinician profile, treatment explainer, landing-page video or another priority that needs stronger content.

$1,950 + GST

Half-day production focused on one priority.

Book a Dental Campaign Call

What you get
Half-day professional production
1 strategic priority
Pre-production + messaging
Clinician/team direction
1–2 premium master video assets
Platform-ready delivery
1 consolidated review round
Final asset mix agreed during pre-production.

BEST STARTING POINT FOR MOST PRACTICES

Dental Content Campaign

Build a focused video campaign around the treatments or services you want to grow.

Ideal for treatment campaigns, implants, cosmetic dentistry, Invisalign, clinician-led campaigns, paid advertising or launching a new service.

$4,950 + GST

One full production day built around your key priorities.

Book a Dental Campaign Call

What you get
Full-day professional production
Up to 2 strategic priorities
Campaign strategy + messaging
Clinician preparation + direction
3–4 premium master video assets
Treatment, clinician, authority or promotional creative
Selected platform adaptations / cutdowns
2 consolidated review rounds
Final asset mix agreed during pre-production.

TEAM TRAINING

Dental Content Install

Teach your team how to make great clinic videos themselves.

$3,500 + GST

Half-day onsite workshop for up to 6 team members.

Book a Dental Campaign Call

What you get
Pre-workshop planning + clinic content review
Hands-on smartphone filming + UGC-style content training
Hooks, talking points + repeatable video formats
Clinician/team on-camera coaching
Lighting, framing, sound + simple filming setups
Simple CapCut editing + captions workflow
Live filming + feedback
Your first team-made video completed during the session.
Dental Content Toolkit
30 Clinic-Specific Video Ideas
Customised around treatments, clinicians and practice.
90-Day Content Planner
ready-to-use Notion system for planning, assigning tracking content.
Hook + Talking Point Library
Ready-to-use structures that help clinicians and staff know how to start and what to say.
Phone Filming + Quick Edit Guides
Simple guides covering smartphone filming, CapCut and captions.
Content Day Checklist + Team Workflow
A repeatable process for taking content from idea to filming, approval and posting.
Dental Content Guardrails
Practical reminders around consent, privacy and health-service advertising.

COMPLETE

Complete Practice Campaign

Build the core video library your practice needs across treatments, clinicians and the patient journey.

Ideal for practices refreshing their marketing, promoting several treatment areas or building a strong bank of professional content in one campaign.

$8,950 + GST

Two full production days across the practice.

Book a Dental Campaign Call

What you get
2 full production days
2–3 strategic priorities
Full campaign strategy + creative architecture
Clinician preparation + direction
5–7 premium master video assets
Practice, treatment, clinician, education and promotional creative
Supporting campaign cutdowns
Platform adaptations for website, social and paid media
2 consolidated review rounds
Final asset mix agreed during pre-production.

Book a 15-Minute Dental Campaign Call

See What We’d Create for Your Clinic

Simple in.

Professional out.

01 —

Tell us what you want to grow.

A treatment, clinician or practice priority. Tell us where the opportunity is and what you want the campaign to achieve.

02 —

We build the plan.

We turn that priority into a clear campaign plan, what to say, what to film and where each asset will work.

03 —

We run the shoot.

We guide your clinicians, direct the day and handle production so your team can stay focused on the practice.

04 —

We finish the creative.

We edit, refine and adapt everything into polished assets ready for the channels that matter.

05 —

Put it to work.

Website. Treatment pages. Paid media. Social. Follow-up.

You approve the direction.

We handle the rest

No scripts to write.

No need to work out what to film.

No production team to manage.

Get Chosen.

Remove uncertainty and move more patients towards the consult.

Get Chosen.

Remove uncertainty and move more patients towards the consult.

They’re going to choose a dentist.

Be the one they already know and trust

Book a 15-Minute Dental Campaign Call

See What We’d Create for Your Clinic

Win more high-value treatment cases.

Win more high-value treatment cases.