A brand-launch campaign designed to introduce a new implant practice with clarity, credibility and a human face.
A brand-launch campaign designed to introduce a new implant practice with clarity, credibility and a human face.
A brand-launch campaign designed to introduce a new implant practice with clarity, credibility and a human face.
A connected content system built across cinema, landing pages, clinician-led content, patient stories and social to support the launch from first awareness through to consultation.
November 2025
BRAND LAUNCH CAMPAIGN
Industry
Implant dentistry
Implant dentistry
ROLE
Campaign strategy · Creative direction · AHPRA-aware messaging · Production · Post-production
Campaign strategy · Creative direction · AHPRA-aware messaging · Production · Post-production
Deliverables
Cinema campaign · Landing-page film · Clinician-led content · Patient stories · Event coverage · Social content
Cinema campaign · Landing-page film · Clinician-led content · Patient stories · Event coverage · Social content
TIMEFRAME
Launch sprint - 4 days
Launch sprint - 4 days
Launch sprint - 4 days
Challenge
LAUNCHING A NEW BRAND
LAUNCHING A NEW BRAND
LAUNCHING A NEW BRAND
IN A HIGH-TRUST CATEGORY
IN A HIGH-TRUST CATEGORY
IN A HIGH-TRUST CATEGORY
Dental implants are a significant treatment decision. A new brand couldn’t rely on awareness alone — patients needed to quickly understand who was behind the practice, what it stood for and why it was worth considering.
Dental implants are a significant treatment decision. A new brand couldn’t rely on awareness alone — patients needed to quickly understand who was behind the practice, what it stood for and why it was worth considering.
Dental Implant Suite was launching its new brand and Taylors Lakes location. The campaign needed to introduce Dr Warren and the clinical team, establish credibility and create a consistent presence across cinema, digital, events and social.
Dental Implant Suite was launching its new brand and Taylors Lakes location. The campaign needed to introduce Dr Warren and the clinical team, establish credibility and create a consistent presence across cinema, digital, events and social.
Solution
CLINICAL AUTHORITY
CLINICAL AUTHORITY
CLINICAL AUTHORITY
MADE HUMAN
MADE HUMAN
MADE HUMAN
We developed an AHPRA-aware storytelling system that allowed the campaign to remain human and persuasive without relying on prohibited treatment testimonials or exaggerated outcome claims.
Patient stories focused on people, communication and experience, while clinician-led content gave Dr Warren and the team space to explain treatments, answer questions and demonstrate expertise.
We developed an AHPRA-aware storytelling system that allowed the campaign to remain human and persuasive without relying on prohibited treatment testimonials or exaggerated outcome claims.
Patient stories focused on people, communication and experience, while clinician-led content gave Dr Warren and the team space to explain treatments, answer questions and demonstrate expertise.
RedSpear carried the same creative direction across landing-page films, cinema, patient stories, clinician content, event coverage and social — giving the new brand a recognisable face and consistent voice.
RedSpear carried the same creative direction across landing-page films, cinema, patient stories, clinician content, event coverage and social — giving the new brand a recognisable face and consistent voice.
RS: DIS LAUNCH CAMPAIGN RESULTS
Campaign video views
Across launch content
Landing-page engagement rate
Observed during launch period
Qualified implant enquiries
Observed during campaign period
Campaign-period figures based on available client reporting and analytics. Results vary by practice and campaign.
A launch system built to make the brand recognisable, credible and useful before the first consultation.
A launch system built to make the brand recognisable, credible and useful before the first consultation.
Scope
Strategy · AHPRA-aware messaging · Creative direction · Production · Post-production
Scope
Strategy · AHPRA-aware messaging · Creative direction · Production · Post-production
The final direction connected Dr Warren’s clinical authority, patient-centred communication and a consistent new brand across every launch touchpoint.
The final direction connected Dr Warren’s clinical authority, patient-centred communication and a consistent new brand across every launch touchpoint.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.