DISCOVER PROJECT
GO BEYOND
Global Marketing Campaign
2023 — 2025
role
CREATIVE DIRECTION · CAMPAIGN STRATEGY · TEAM LEADERSHIP · CONTENT PRODUCTION · PROJECT MANAGEMENT
Nov 2020 - 2025
8-PERSON TEAM
70+ DELIVERABLES
Morgan Hague
CREATIVE LEAD
Marketing Project Manager
The Campaign. One connected ecosystem.
GLOBAL LAUNCH FILM · 01
GO BEYOND
The flagship brand film, designed to make a technical sustainability company feel cinematic, human and ambitious.
CREATIVE DIRECTION · post production · SOUND DESIGN · MOTION DIRECTION
ECOSYSTEM EXPLAINER
Product Film
A concise explanation of how Beyond Zero’s physical infrastructure, software and monitoring worked together as one system.
DIRECTION · videOGRAPHY · DRONE · VO DIRECTION · post production
LANDING PAGE FILM
Digital Brand Film
A passive brand film combining live footage, motion, typography and sound to carry the campaign language into Beyond Zero’s digital experience.
Videography · SOUND DESIGN · POST PRODUCTION ·
BEYONDZERO.AI
Product Film
A motion-led film translating the AI platform into a clear proposition for customers and stakeholders.
CREATIVE STRATEGY · BRIEFING · MOTION DIRECTION · REVIEW
SOCIAL CAMPAIGN
Launch, Social & Paid
A coordinated suite of launch teasers, stories, social posts and paid content designed to build anticipation and extend the campaign across digital channels.
CREATIVE DIRECTION · CAMPAIGN OVERSIGHT · REVIEW
CREATIVE APPROACH
BUILD A WORLD AROUND THE TECHNOLOGY.
Beyond Zero’s proposition lived in software, sensors, infrastructure and data. The creative challenge was to stop that story feeling abstract.
We built the campaign around contrast: natural systems and engineered systems, emotion and explanation, scale and detail.
Nature gave the technology context; motion, edit and sound gave it form.
01 —BRAND WORLD
Lead with the reason, not the product.
The brand story began with the planet rather than a feature list. Water, heat, wind, landscape and human life created the stakes before the technology entered the story.
That gave the product an emotional frame: what are these systems actually here to protect and improve?.
02 —MOTION LANGUAGE
Make connectivity visible.
A recurring graphic current threaded through landscapes, cities, buildings and technology, turning an otherwise invisible network into something viewers could follow.
It became a visual shorthand for the way Beyond Zero connected hardware, software, data, infrastructure and people.
03 — EDIT & SOUND
Make the world feel physical.
The films were built heavily in post. Editorial rhythm, transitions, motion and layered sound design helped move between environmental and technological imagery without breaking the world.
Wind, water, heat, machinery, electrical textures and digital detail gave abstract systems weight and tactility, while helping licensed and original footage feel like part of the same film.
04 — LIVE ACTION
Ground the campaign in the real business.
Alongside licensed imagery, we shot Beyond Zero’s teams, sites, vehicles, infrastructure and technology across Victoria, South Australia, Queensland and Western Australia, using ground and drone cinematography.
That material gave the campaign something stock alone couldn’t: real people, real environments and evidence of the business operating at scale.
LEADERSHIP & DELIVERY
The campaign extended beyond the films into the wider marketing and sales operation, spanning launch content, product communication, digital, social, stakeholder presentations and sales materials.
Multiple projects were moving in parallel, requiring clear briefs, reviews, priorities and stakeholder coordination to keep the campaign consistent and on schedule.
Responsibilities
CREATIVE DIRECTION
Campaign briefs · concepts · visual direction · edit reviews · motion direction · creative feedback
TEAM LEADERSHIP
Eight-person team: videographers · editors · motion designers · graphic design · work allocation · reviews · priorities · delivery
PRODUCTION
Direction · cinematography · drone · editing · sound design · post-production · final delivery
PROJECT + SYSTEMS
Production planning · schedules · budget oversight · stakeholder coordination · SOPs · workflows · project tracking · review systems · asset management
Mainfreight Partnership
“Developed with our partners at Beyond Zero Technologies, and currently being trialled at several of our Australian facilities.”
— Mainfreight, 2024 Sustainability & Climate Report
View Mainfreight REPORT →
— Reuben Rego
Founder & CEO
Sustainability tech
Contract
value
Supported by a campaign built for enterprise conversations.
National
rollout
A multi-site trial across several Australian facilities.
Social audience
Campaign reach around a complex sustainability offer.
BZT.AI Brand Awareness
Lift
82%
Shareholder Confidence
Lift
43%
4 STATES
A multi-site enterprise trial across Australian facilities.
Mainfreight became one of Beyond Zero’s key enterprise relationships as the business took its sustainability platform to market.
The campaign gave sales and leadership a clearer way to explain the offer, build buyer confidence and support conversations from initial pitch through to executive and board level.
The relationship progressed beyond marketing into commercial agreements and real-world use. Pitch decks, explainers, stakeholder films and internal presentations supported the sales process, while Mainfreight later documented a Site Sustainability Platform developed with Beyond Zero Technologies and trialled across several Australian facilities.
REDSPEAR MEDIA
Professional video production for brands, agencies and ambitious businesses.